Rhode Island Spirits
Print & Digital Advertising
I was asked to work with Rhode Island Spirits, a local distillery in Pawtucket, RI, to help them launch their nationwide “Ship to Home” campaign while simultaneously driving traffic to their tasting room.
Photo ads
With the provided imagery, I developed a diverse range of copy and visuals for the Google Ads campaign. We chose to target two distinct demographics: the queer community and their allies, who are inclined to support a queer-owned business, as well as food enthusiasts drawn to their hand-foraged, locally-distilled spirits.
By creating tailored content for each audience segment, I systematically refined the ads to identify the most effective pieces for engagement and conversion.
Event flyers
In addition to digital advertising, I designed a series of promotional materials for various events, beginning with the announcement of the "Ship to Home" campaign. I enjoyed the creative challenge of re-imagining the same imagery and textures from the digital campaigns into compelling print formats, ensuring a cohesive brand experience across all touch points.
Campaign Results
The “Ship to Home” campaign launched nationwide, and reached an average of over 11,000 customers every month it was active. RI Spirits’ new capacity made room to redevelop their in-person space for their 5th anniversary— including new rotations of locally-made artwork— and now welcomes more customers and events than ever before.